INTRODUCTION
International business in sundry products in fact is not something new and has been practised in many world renown supermarkets in the world, like Tesco, Aldi etc. Similarly for other chain store businesses like 7-11, McDonald etc, this document will serve as a brief proposal to look at the potential opportunity to generate linkage in sundry business and attract such investment to Malaysia.
PURPOSE OF DOCUMENT
The purpose of this brief proposal is to overview the situation of Guan Joo Seng (GJS) situated in Penang, Malaysia that is currently in the process of transformation and expansion from traditional village sundry shop, to look for international business partner to invest in the facility improvement where the branded products from the collaborators are allowed to be added in Guan Joo Seng (GJS) as a form of publicity in future where the traditional shop setting could be modified, becoming convenient mini departmental store of typical brand name from investors.
LOCATION OF BUSINESS
The convenient mini departmental store is situated in Tanjung Bunga in the state of Penang, Malaysia. Penang is one of the tourism island situated in the Straits of Malacca, between Sumatra Island Indonesia and Peninsula Malaysia. There are numbers of beach resorts situated near the areas, where no big supermarket exist within 10 kilometres in radium from the current shop location. For more information on the local government please visit www.penang.gov.my, www.pdc.gov.my and www.investpenang.gov.my.
CURRENT CONDITION
Guan Joo Seng (GJS) is currently in the process of expansion from traditional business model towards a more systematic minim market. The proprietor of the company, that has just taken over the shop ownerships, intend to look forward for further business opportunity where offshore products branded with partnering supermarkets especially of international basis could be sold at reasonable price in Penang, Malaysia.
BENEFIT TO THE INVESTOR (OVERSEAS)
Overseas investor in departmental store could take the opportunity to expand the branch to overseas, first in the smaller scale where training is expected to be provided for local staffs to operate the sundry business based on the model of the headquarters and other existing branch but in new location. This will open new business opportunity in export and import businesses between the selected new location and overseas branches where in certain cases cheaper commodity could be available, bringing much better profit to the major departmental stores overseas.
EXPERIENCE OF THE PENANG COLLABORATOR IN MALAYSIA
Guan Joo Seng (GJS) in fact has been operated for more than 50 years in the similar location, originated from the traditional sundry business model since 1930. Previous business target is more on village basis serving majorly to the Malay and Indian
plus Chinese business community in the areas. Traditional business commodity
include biscuits, cooking oil, washing powder, rice, flour, canned food and other daily necessity suitable mainly for the local hawker and food store owners. This is mainly operated on the family KANG basis.
POTENTIAL MARKETING STRATEGY RECOMMENED FOR INVESTORS
Similar for other businesses and industrial investors to the state of Penang, Malaysia, conducting a successful business require a very thorough survey on the current market and requirement to determine whether such new branch will function either as supplier or agency to transfer the goods for local markets. In comparison to currency exchange, the cost of living and spending in Malaysia especially in the state of Penang is considered far more lower than other major branches of investment like Australia, Singapore and United States but these have been countered by the cheap labour and raw material suitable to be exported or sold at discounted prices.
CURRENT BUSINESS LOAN AND CREDITOR
There are a few credit system available for loyal customers and suppliers where short term loans are available on purchase, but Guan Joo Seng sundry company does not incurred any debt when the previous business record is well-guaranteed.
MORE INFORMATION
More information on the potential partnerships in intellectual sundry business could be directed to the secretariat off GJS Intellectual Company Australia at address PO Box 6263, Dandenong, Victoria 3175, Australia; Mobile / SMS : +61-(0)405421706; E-mail : chuentat@hotmail.com